Marketing geniuses

April 12, 2009

In a display to recognize a powerful series of investigative reports, McFly seemed to put out a hit on the editorial staff who produced it. (Identities obscured to protect the innocent.)

9/3/1999

Sharon M.: “I have no problem capitalizing on anyone else’s misfortune.”

12/11/2000

Jon G. on meeting with corporate: “So what was y’alls meeting with Michelle F. like?”
Joe S.: “A lot like that scene from ‘Basic Instinct.'”

1/2/2000

After personally holding up the rate card process for weeks, Peter R.: “This wouldn’t have taken as long if you’d have taken ownership of it.”

2/8/2001

Leigh describes the essence of Indianapolis to the Operating Committee: “We’re fat, we like to eat catfish and we have syphilis.”

2/28/2001

VPBP art direction on Tim N.’s logo: “A little less postal.”

Feedback on some flier copy.

3/5/2001

Peter R. talking about classifieds and design standards: “The name, phone number, pricing. It’s the basic stuff — the stuff we screw up every day.”

3/26/2001

Feedback from VPBP on copy McFly lets him think someone else wrote: “Could we have a writer write this?”

4/23/2001

Joe totes some Speedway art back from the publisher’s office: “Rhonda just said the two things men love to hear: ‘You’re so strong,’ and ‘It’s massive.'”

5/17/2001

Beth on the VPBP’s tendency to roll his eyes up into his head and his pet monkey creative director McFly’s tendency to keep his closed: “Brian and Christopher will never see eye-to-eye.”

6/18/2001

Murry W. on market penetration into a nearby county: “That’s a big chunk of Johnson.”

Classic McFly artwork.

6/18/2001

VPBP: “I don’t control what editorial writes … for the most part.”

6/18/2001

Months ago, VPBP had announced no one gets paid overtime. His follow-up announcement: “Not putting your overtime on your time card is a fireable offense.”

6/25/2001

A McFly classic: “It’s a mute point.”

8/20/2001

McFly’s client status report: “I need to get on top of her today.”

8/27/2001

McFly on the Women’s Expo tab status: “I need to get on top of that, too.”

Classic McFly Photoshop work.

10/2/2001

Tim on A200: “We own that blue.”
Leigh: “So does 1982.”

2/19/2002

McFly: “I have the best conversations with myself.”

2/28/2002

VPBP prepares to leave a meeting: “I’m an inhibiting factor to creativity.”
McFly remains in the meeting.

3/18/2002

McFly on Murry’s “in” status: “He may not be in because he’s out today.”

3/22/2002

After McFly hands the entire team an agenda with “Leigh’s move” as the first item, he whispers across the room, “Is this OK to talk about?”

3/26/2002

McFly appears from his office to announce: “I’m having a hormonal moment.”

4/19/2002

Tim says that when it comes to VPBP’s beloved rocks-and-pebbles metaphor, McFly “isn’t even giving us pebbles.”
Joe: “He’s more lik Fruity Pebbles.”

5/24/2002

McFly introduces an online recruitment initiative: “Here’s the crust of it … .”